Thursday, September 13, 2007

Google GOOG is fully exposed to the Recession Downturn in Advertisement

"Online Ad Recession Watch: Tracking The Signals
Henry Blodget September 12, 2007 7:24 AM
We continue to believe that we are likely nearing (or already in) the first stages of a cyclical downturn for advertising and the Internet sector--one that will affect not only start-ups and second-tier players but majors like Google (GOOG), Yahoo (YHOO), AOL, et al. Such downturns do not begin suddenly, and they are not instantly obvious (except in hindsight). Rather, as with the housing market, the environment changes gradually, over many months, with early signs slowly becoming a steady torrent of bad news."
These signs are all over Google's performance this year:

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